Data from the National Competition Commission under the Ministry of Industry and Trade indicates that e-commerce is currently the sector generating the highest number of consumer complaints and reports.
As e-commerce continues to expand, the consolidated regulations are expected to improve enforcement, enhance transparency and a more favourable business environment.
The National Competition Commission said it would continue monitoring fee policies across the e-commerce sector and require platforms to ensure transparency, fairness and healthy competition while avoiding unreasonable burdens on sellers and consumers.
The Ministry of Industry and Trade urged major e-commerce platforms including Shopee and TikTok Shop to adopt transparent and reasonable pricing policies that avoid placing excessive pressure on sellers.
Indonesia remains the region’s largest market, although its growth is beginning to slow, while Việt Nam, the Philippines, Malaysia, and Thailand are emerging as some of the fastest-growing e-commerce markets in Southeast Asia.
From enhancing transparency in production processes to boosting sales on digital platforms, technology is not only reshaping traditional business models but also promoting a shift in the rural economy toward sustainable value-chain linkages.
Việt Nam is accelerating past mere adoption to become a powerhouse of digital commerce innovation, according to a study entitled “State of Digital Commerce in Asia Pacific 2025”.
Both sides will implement synchronised solutions to support bringing OCOP products and local specialties onto the e-commerce platform nongsan.buudien.vn and other digital distribution channels.
AI-driven tools are pushing Việt Nam’s social commerce into a new phase, as businesses scale automated messaging, personalised sales and real-time customer engagement.
Despite the domestic e-commerce market reaching an estimated value of $31 billion in 2025, placing Việt Nam among the world’s top 10 and top three in ASEAN, total import-export turnover via e-commerce stood at just $4.45 billion.
As Việt Nam undergoes one of the fastest urbanisation cycles in Asia, the demand for sustainable infrastructure, resilient urban planning, and green construction solutions continues to grow rapidly, experts said at the Build to Last 2026 conference held in HCM City on Tuesday.
Leading e-commerce platform Shopee has announced a strategic partnership with local authorities to drive forward e-commerce development plans, supporting local businesses in expanding their distribution channels for homegrown products.